Pickwick TeaPickwick has a rich history. In 1753, Egbert Douwes and his wife Akke opened a grocery store in colonial goods in Joure. Coffee, tea and tobacco are the most important products. It was not until 1937 that Douwe Egberts introduced tea under the name Pickwick. The popular English Blend (1960) and flavour tea (1970) with fruit are the most popular products of Pickwick.