BrintaWaking up to Brinta, it feels like a tradition. Since 1944, a hot plate of oatmeal from Brinta has been a nice start to the day. Brinta stands for BReakfast INstant Wheat: a nod to the British and Americans at the introduction of the brand in the Second World War. More than 75 years later, Brinta is still on the shelves as an A-brand. Where one chooses the old familiar grain breakfast, the other tastes a powerful Brinta Wake Up breakfast.